Acquired
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Acquired
Every company has a story. Learn the playbooks that built the world’s greatest companies — and how you can apply them.
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10 Years of Acquired (with Michael Lewis)
Why has Acquired — seemingly against all odds — “worked”? It's a puzzling question: episodes are four hours long, they come out infrequently, and they...
Coca-Cola
Coca-Cola is… sugar water. And somehow it’s also America, Christmas, summertime, friendship and happiness. Today we tell the story of how The Coca-Col...
Acquired Live at Radio City Music Hall (Presented by J.P. Morgan)
It’s finally here! Today we are releasing Acquired’s first “concert film” — the full video recording of our Radio City live show from this summer with...
Trader Joe’s
Trader Joe's breaks every rule of modern retail. They don't do e-commerce. They don't do delivery. No sales, coupons, or loyalty programs. They only s...
Google: The AI Company
Google faces the greatest innovator's dilemma in history. They invented the Transformer — the breakthrough technology powering every modern AI system...
Alphabet Inc.
In its first six years from 1998 to 2004, Google built one of the greatest products of all time (and certainly the greatest business of all time) with...
The Jamie Dimon Interview
We sit down with Jamie Dimon for a live conversation at Radio City Music Hall, covering the incredible journey from his 1998 firing at Citgroup (where...
We tell the story of the single greatest business ever created: Google search. From its origins as a Stanford research project called BackRub, Google...
The Steve Ballmer Interview
We sit down with Steve Ballmer, the legendary former Microsoft CEO and owner of the LA Clippers, for an epic conversation covering his 34 years at Mic...
Epic Systems (MyChart)
What if we told you that the most important company in US healthcare was run from a farm in rural Wisconsin? And that farm contained the world’s large...
Indian Premier League Cricket
When you saw this episode pop up in your feed, you either jumped for joy and hit play immediately (in which case you’re not reading this), or you said...
Rolex
Rolex is a series of paradoxes. They sell obsolete and objectively inferior mechanical devices for 10-1000x the price of their superior digital succes...
TSMC Founder Morris Chang
We flew to Taiwan to interview TSMC Founder Morris Chang in a rare English interview. In fact, the last long-form video interview we could find was 17...
TSMC (Remastered)
We dive into the unbelievable and unlikely history behind the quietest technology giant of them all: the Taiwan Semiconductor Manufacturing Company. F...
Mars Inc. (the chocolate story)
M&M’s, Snickers, Milky Way, Double Mint, Ben’s Rice, Pedigree, Whiskas, VCA, Banfield… all the brands you know, owned by the company you know nothing...
IKEA
IKEA may be the most singular company we’ve ever studied on Acquired. They’re a globally scaled, $50B annual revenue company with no direct competitor...
Meta
Meta is a company everyone knows (literally, everyone). But, somehow, it’s also a company that few people feel they actually understand. Their product...
Acquired LIVE from Chase Center (with Daniel Ek, Emily Chang, Jensen Huang and Mark Zuckerberg)
Here it is: the complete video of the most unbelievable night of Acquired’s nine-year life… our sold out live show at the Chase Center in San Francisc...
The Mark Zuckerberg Interview
Mark is the iconic founder CEO of our time. At Chase Center on September 10, 2024, he did an unprecedented thing: a live conversation in front of 6,00...
Chase Center + Summer Update
Summer greetings from Acquired! Two items for this “mini-episode”:
Carve Outs:
More Acquired:
© Copyrigh...
Microsoft Volume II
In 1999, Microsoft became the most valuable company in the world. And in 2019, Microsoft became the most valuable company in the world, again. But… wh...
Starbucks (with Howard Schultz)
Starbucks. You’d be hard pressed to name any brand that’s more ubiquitous in the world today. With nearly half a billion global customer purchases per...
Microsoft Volume I
Microsoft. After nearly a decade of Acquired episodes, we are finally ready to tackle the most valuable company ever created. The company that put a c...
Renaissance Technologies
Renaissance Technologies is the best performing investment firm of all time. And yet no one at RenTec would consider themselves an “investor”, at leas...
Hermès
In luxury, there’s Hermès… and there’s everyone else. Stewarded by one French family over six generations, Hermès sells the absolute pinnacle of the F...
Novo Nordisk (Ozempic)
Last year Novo Nordisk, the Danish pharmaceutical company behind Ozempic and Wegovy, overtook LVMH to become Europe’s most valuable company. And the p...
Holiday Special 2023
Ben has some big news. Actually, double big news! On what has become a holiday tradition here at Acquired, we cozy up to the fire to do our annual rev...
Visa
To paraphrase Visa founder Dee Hock, how many of you know Visa? Great, all of you. Now, how many of you know how it started? Or, for that matter, who...
Charlie Munger
We sit down with the legendary Charlie Munger in the only dedicated longform podcast interview that he has done in his 99 years on Earth. We’ve gotten...
NVIDIA CEO Jensen Huang
We finally sit down with the man himself: Nvidia Cofounder & CEO Jensen Huang. After three parts and seven+ hours of covering the company, we thought...
Nvidia Part III: The Dawn of the AI Era (2022-2023)
It’s a(nother) new era for Nvidia.
We thought we’d closed the Acquired book on Nvidia back in April 2022. The story was all wrapped up: Jensen &...
Costco
Costco is not only Charlie Munger’s favorite company of all time (plus he’s on the board, natch), it’s an absolutely fascinating study in how seemingl...
Nike
Nike — it’s perhaps the most iconic and most prolific brand of the modern era. On any given day, swooshes adorn the feet of more people on earth than...
Porsche (with Doug DeMuro)
Nobody’s perfect — including Porsche. Despite that phrase appearing in their famous 1983 magazine advertisement, they managed to get damn-close to the...
Uber CEO Dara Khosrowshahi
Uber CEO Dara Khosrowshahi dropped by the Acquired studio for an Eats delivery, so we broke out the cameras and asked him to hang out for a wide-rangi...
Lockheed Martin
Today we bring you two absolutely incredible stories. The first is Lockheed’s legendary Skunk Works division — the elite team of aviation geniuses who...
Spotify CEO Daniel Ek
We sit down with Spotify CEO Daniel Ek live in Stockholm at Spotify’s amazing HQ studio (check out the video version of this episode — which plays nat...
Benchmark’s Mitch Lasky and Blake Robbins on The Art of Business in Gaming
We sit down Benchmark’s legendary gaming investors Mitch Lasky and Blake Robbins (now also of the excellent Gamecraft podcast fame) to discuss the his...
Short: The Death of Sega
Sega and the Genesis was THE underdog story of the early 90’s. In a single console generation, Sega went from ~zero to 50% US market share and dethron...
Nintendo: The Console Wars
In the 1980’s Nintendo was on top of the world, with the NES achieving over 90% market share of home video games globally. So how did they fall ALL th...