The How of Business - How to start, run, grow and exit a small business.
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The How of Business - How to start, run, grow and exit a small business.
The How of Business - how to start, run and grow a small business - is a weekly show for aspiring Entrepreneurs and existing Small Business Owners. If you are looking for actionable advice, tips and techniques on how to start (including launching or buying your first small business), run and grow yo...
Soňky bölümler
624 bölüm
606 - KPIs: How to Measure Your Business Performance
KPIs (Key Performance Indicators) provide an effective way to measure your business performance using both leading and lagging indicators to make bett...
605 – Finding the Right Small Business
How to find the right business by evaluating whether to buy, build, or franchise while aligning with your finances, goals, and mindset.
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604 – Why Partnerships Fail
The three root causes of business partnership failure - loss of trust, respect, and alignment - and how to prevent them.
Show Notes Page: https:...
R306 – 5 Steps to Naming with Brad Flowers
A framework for creating a business or product name using a proven five-step process that removes guesswork and drives better branding decisions, with...
603 – 5 Tips for Better Emails
Practical email writing techniques that help small business owners communicate more clearly, get faster responses, and reduce costly misunderstandings...
602 – Why Your Business is Stuck
How profitability and scalability constraints in your business model keep you stuck and how to diagnose and remove them to finally grow.
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601 – 2026 Franchise Trends with Giuseppe Grammatico
The latest in key franchise trends, including AI-driven efficiency, stronger franchisor support, and high-demand service industries.
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600 – Create Your Own Category with Kevin Maney
How small business owners can escape price-driven competition by redefining their market and creating a new category instead of competing in crowded s...
599 – When Should You Outsource Your Bookkeeping?
When to outsource your bookkeeping, how outsourcing compares to hiring an in-house bookkeeper, and best practices for working effectively with a bookk...
598 – Do Your Leaders Know the Score?
If your leaders don't know how they're measured, you can't expect consistent performance or real ownership.
Show Notes Page: https://www.thehow...
597 – Why Your Business Will Sell
Five practical reasons your small business will sell and how to intentionally build long-term exit value.
Show Notes Page: https://www.thehowof...
596 – Marketing in the AI Era with Shannon Bailey
How AI is reshaping small business marketing and why clear positioning and strong messaging matter more than ever.
Show Notes Page: https://www...
595 – Plan to Succeed, but Prepare to Fail
Planning improves your odds of success, but accepting risk, making decisions with incomplete information, and learning quickly from failure are what u...
R423 – Overcoming Decision Paralysis
How to overcome Decision Paralysis - assessing risk, limiting over analysis, and taking action are essential to moving a business forward.
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594 – At-Will Employment with Claudia St. John
What At-Will Employment really means for small business owners.
Show Notes Page: https://www.thehowofbusiness.com/594-claudia-stjohn-at-will-em...
593 – How to Build Business Credit with Gerri Detweiler
Business credit is a critical but often misunderstood tool that can unlock financing, protect your personal credit, and strengthen your small business...
592 – Smarter Inventory, Better Cash Flow
Inventory is one of the most misunderstood and cash-intensive assets in a small business, and managing it strategically can dramatically improve cash...
591 – From Survival to Sustainable Business with Neri Sillaman
Immigrant entrepreneurs often build businesses to last, and their approach to resilience, hospitality, and value creation offers powerful lessons for...
R394 – Just Begin! with Norman Crowley
Entrepreneur Norman Crowley shares his remarkable journey and explains why ideas matter far less than the courage to start and the discipline to execu...
590 – Annual Strategic Planning
A practical 10-step guide to creating your small business strategic plan for the year ahead.
Show Notes Page: https://www.thehowofbusiness.com/5...
589 – The Referable Client Experience with Stacey Brown Randall
A referable client experience is the key to earning organic referrals, and Stacey Brown Randall joins the show to break down how small business can ge...
588 – Bookkeeping Essentials with Jodi Arrant
Bookkeeping essentials for small business with Jodi Arrant, including best practices, and the biggest mistakes to avoid in small-business bookkeeping....
587 – Eisenhower Matrix Prioritization
How to use the Eisenhower Matrix to cut through chaos, focus on what truly matters, and make faster, smarter decisions as a small business owner.
R393 – Rethinking Hourly Worker Motivation
Motivating hourly employees starts with a mindset shift. To do it well, it requires rethinking how we lead, communicate, and create purpose for hourly...
586 – The Power of Play in Business with Cas Holman
Toy designer and educator Cas Holman explores how embracing play can unlock creativity, reduce stress, and help small business owners reframe failure...
585 – Crafting Your Sales Pitch
Learn a simple, repeatable framework for crafting an effective sales pitch that connects, communicates value, and inspires action.
Show Notes Pa...
584 – Essential Legal Tips with Wesley Henderson
Attorney and entrepreneur Wesley Henderson shares practical legal insights every small business owner needs to protect their business and operate with...
583 – Scaling a Software Startup with Joshua Talbert
Engineer-turned-entrepreneur Joshua Talbert shares his journey from defense contractor to tech startup founder and CEO of MySherpas.ai.
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582 – Broken Windows Theory for Small Business
How small signs of disorder in your workplace can erode culture, safety, and customer trust, and how fixing them builds pride and small business succe...
581 – Aunt Ethel's Pot Pies with Sasha Millstein
Entrepreneur Sasha Millstein shares her journey launching Aunt Ethel's Pot Pies and scaling this frozen comfort food brand from idea to shelves.
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R355 – 4 Reasons to Delegate
Four compelling reasons why mastering delegation is essential for every small business owner.
Show Notes Page: https://www.thehowofbusiness.com/...
580 – Unlocking Hidden Profits with Jamie Trull
How small business owners can unlock hidden profits by optimizing financial levers and making smarter money decisions.
Show Notes Page: https://...
579 – Business Poll Results
Business poll results reveal the biggest challenges small business owners face, from marketing struggles to sales fears, debt concerns, AI adoption, a...
578 – Return on Experience with Vance Morris
The loyalty, referrals, and pricing power a small business gains by consistently delivering remarkable customer experiences, even when the ROI isn't d...
577 - AI Literacy for Small Business with Susan Gonzales
How small business owners can overcome fear, embrace Artificial Intelligence literacy, and start using generative AI tools to improve efficiency and c...
576 - Beyond the Failure Statistics
How to get your small business beyond the failure statistics.
Learn from the business failure statistics, instead of being a part of the failur...
575 - Protect Your Business from Cyber Attacks with Nick Mullen
Cybersecurity expert Nick Mullen shares how you can protect your business from cyber attacks. Small businesses are often the target for today's most d...
574 – 5 Reasons Your Business Will Fail
Learn the 5 reasons your businesses will fail and how to avoid them.
Show Notes Page: https://www.thehowofbusiness.com/574-5-reasons-your-busin...
573 – Google Business Profile
Maximize your Google Business Profile to improve local SEO, generate more leads, and protect your online presence.
Show Notes Page: https://www...
572 – Jungle Driving School Franchise with Zach Beutler
How Zach Beutler developed the Jungle Driving School Franchise, and practical advice for business owners and franchisees.
Show Notes Page: http...