Marketing O'Clock - Digital Marketing News
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Marketing O'Clock - Digital Marketing News
Marketing O'Clock is the premier digital marketing podcast, covering all things SEO, PPC, and social media marketing. Every Monday the Cypress North team dives deep into the latest online marketing news, studies, trends, and updates and examines how they will impact your real-life KPI's. Join us for...
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Google’s AI Is Ready to Shop ‘Til It Drops: AI Mode Direct Offers Ads & Universal Commerce Protocol
This week on Marketing O’Clock: Campaign total budgets are rolling out globally for Search, PMax, and Shopping. Also, Google introduces the Universal...
P-Max Experiments: Let the Asset Showdown Begin
This week on Marketing O’Clock: Performance Max introduces new asset-level A/B testing experiments, Gmail rolls out major updates with Gemini integrat...
New Year, New Core: December’s Update Wraps Up
Google Finishes December Core Update & More Digital Marketing News | EP. 414
This week on Marketing O’Clock: Map placements surface in Demand Ge...
The 2025 Clockscars
The 2025 Clockscars are live wherever you get your podcasts! Dive into our picks as we spotlight the best memes, rants, and digital marketing hot take...
Lost No More, Demand Gen Finds Its Way With New Location Controls
This week on Marketing O’Clock: Demand Gen adds location targeting options, and Meta expands creator partnership tools for brands.
Plus, Google...
How AI is Impacting the Search Landscape: A Conversation w/ Phillip Thune CEO of Adthena
How is AI reshaping the way marketers approach search?In this exclusive episode, we sit down with Phillip Thune, CEO of Adthena, to break down how AI...
Shopify Opens a Shared Aisle: Your Store, Everyone’s Inventory
Shopify Launches New Cross-Merchant Product Network & Interview w/ Mike Ryan | EP. 412
This week on Marketing O’Clock: Microsoft tested grouping...
Shake, Don’t Stir: Google blends AI Mode with AI Overviews
This week on Marketing O’Clock: Google’s latest test blends AI Overviews with AI Mode. Also, PMax reporting now reveals how Search Partner traffic per...
AI Hits the Aisles: Perplexity & ChatGPT Roll Out Smarter Shopping
This week on Marketing O’Clock: Google Ads is appearing inside AI Mode as testing expands, food bloggers report major Thanksgiving traffic declines du...
Filtered to Perfection: Google Gets On-Brand
This week on Marketing O’Clock: Google rolls out AI-assisted brand query filters in Search Console, launches Nano Banana Pro for Gemini 3 image genera...
Brand New Ad-ditions to Google Shopping Ads
Brand Inclusions Coming to Google Shopping Ads & Interview w/ PPC Greg | EP. 408
This week on Marketing O’Clock: Google adds Brand Inclusion to...
Pmax Has Come A Long Waze: New Inventory & Placement Reporting is on the Way
This week on Marketing O’Clock:
Three new Performance Max updates, including Waze inventory for store campaigns, and more channel reporting vis...
No Tricks, Just Treats. Ghoul-gle Merchant Center Rolls Out Updates for Merchants.
This week on Marketing O’Clock: Google has introduced a new Merchant Center for Agencies, designed to let marketing teams manage multiple client accou...
Atlas(t)... A New Browser Has Come Along. Introducing ChatGPT Atlas
This week on Marketing O’Clock: we aren’t going to browse over ChatGPT’s new browser. Plus, Google Ads rolls out some long demanded changes for Demand...
Hide or Seek: The ‘Sponsored Results’ Update is Here
This week on Marketing O’Clock: Google rolls out “Sponsored results” label in Search — now with a hide button for when you’ve had enough ads.
A...
YouTube Finds Its Pulse — and It’s Beating for Brands
This week on Marketing O’Clock: YouTube launches an AI-powered Brand Pulse report connecting paid and organic video performance. Also, Google Ads roll...
New Asset and Channel Reporting Improvements for PMax & Interview w/ Mike Ryan | EP. 402
This week on Marketing O’Clock: Google upgrades PMax channel reporting and assets, OpenAI launches Instant Checkout with Etsy (Shopify coming soon), a...
Google Ads Subtracts Individual Ad Labels From the SERPS
Google Ads Subtracts Individual Ad Labels From the SERPS & Interview w/ Mordy Oberstein | EP. 401
This week on Marketing O’Clock: Google’s new S...
The (Third) Party is Over. Google Parameter Change Breaks Rank Tracking Tools.
This week on Marketing O’Clock: Third-party Google Search tracking tools break after Google’s changes, Google Discover adds a follow button & boosts c...
Ctrl Your Text: New Guidelines for AI Max Search & PMax Campaigns
Text Guidelines Coming to Google & Interview w/ Jyll Saskin Gales | Marketing O’Clock Episode 399
This week on Marketing O’Clock: Google Ads int...
Passing Go, Sharing Data: Google Avoids Breakup but Must Share Search Info
This week on Marketing O’Clock: Google’s Monopoly won’t be broken up, but the company is required to share search data. Also, Microsoft Advertising is...
Loyal-Tea: New Google Ads Features are Steeped in Rewards
New Loyalty Features in Google & Interview w/ PPC Krik | Marketing O’Clock Episode 396
This week on Marketing O’Clock: Google Ads and Merchant C...
Search Partner Placements Reporting For Duty: Google Ads Answers Advertisers' Prayers
This week on Marketing O’Clock: Full placement reporting is finally arriving for the Search Partner Network. Also, Google retires its LSA badges in fa...
Cart-iologist: Google Ads Examines Your Data Heartbeat
This week on Marketing O’Clock: Google adds a cart data diagnostics tool for spotting gaps in conversion reporting. Also, Bing Webmaster Tools gets a...
Google Ads Grants Advertisers’ Pmax Wish (& Negative Keyword) Lists
This week on Marketing O’Clock: Performance Max gets smarter with expanded targeting and new asset-level metrics.
Also, Danny Sullivan announce...
Ai Max is Making Headlines….Really Long Headlines
This week on Marketing O’Clock: AI Max is pulling blog articles content for headlines, which is outperforming standard landing pages with significantl...
Out of (Brand) Control. Advertisers can only use Brand Inclusions/Exclusions with AI Max
This week on Marketing O’Clock Google now requires AI Max for brand inclusions and exclusions in new Search campaigns, effectively putting core brand...
Add to CartGPT: The Future of Shopping... for a Fee
This week on Marketing O’Clock:
Google Ads updated the conversion settings panel, revealing a more polished layout. Also, the June 2025 core up...
Help Me, HCU-Wan Kenobi: A New Hope for SEO Recovery
This week on Marketing O’Clock: Marketers continue to struggle with restricted keyword data due to privacy measures.
The June 2025 core update...
Pay Per Crawl: Cloudflare’s New Sheriff in Bot Town
Cloudflare Introduces Pay Per Crawl & More | Marketing O’Clock Episode 389
This week on Marketing O’Clock: Cloudflare rolls out “pay per crawl,”...
Study Abroad… Match. New Broad Match Experiments Coming to Google Ads
This week on Marketing O’Clock: Google Ads rolls out simplified broad match testing with in-campaign experiments. Also, a new Conv. value metric combi...
AIring our Grievances with New AIO/AI Mode Search Console Reporting
This week on Marketing O’Clock: AI Mode Data is finally here, and we’re in (Search) Consolable over the details. Plus, we tell you what you “audio” kn...
Pachai on the Future of Search & More Digital Marketing News | Marketing O’Clock Episode 386
This week on Marketing O’Clock: Microsoft Ads drops new reporting tools and ends PMax’s priority over Standard Shopping. Google now supports loyalty p...
Video Killed the Shopping Star? Google Ads is Bringing Video to Search, Shopping, & More
This week on Marketing O’Clock: Final URLs are turning into QR codes on TV screens. Meanwhile, Google Lens is rolling out to YouTube Shorts with real-...
Google Ads Puts Demand Gen on the Map. Promoted Pins Have Arrived
Promoted Pin Placements for Demand Gen Campaigns & More Digital Marketing News | Marketing O’Clock Episode 384
This week on Marke...
All AIs on Google. Recapping Google Marketing Live & Google I/O Announcements
This week on Marketing O’Clock, we’re un-power-packing all the biggest Announcement from Google I/O and Google Marketing Live. AI Mode is now availabl...
CTRs Plummet With AI Overviews | Marketing O'Clock Episode 382
CTRs Plummet With AI Overviews | Marketing O'Clock Episode 382
This week on Marketing O’Clock: Ginny Marvin answered key questions about AI Max,...
pAId Search Will Never Be the Same. Google Ads Announces AI Max
This week on Marketing O’Clock: AI Max is officially coming soon, introducing new features that could mark the beginning of the end for keywords. Chat...
Channel Reporting For Duty | New Reports Coming to PMAX in Google Ads
New PMAX Reporting & More Digital Marketing News | Marketing O’Clock Episode 380 This week on Marketing O’Clock: Google Ads unveils new Performance Ma...
Ch(Ad) GPT? Internal Docs Hint at Future Advertising
Marketing O'Clock Episode 379This week on Marketing O’Clock, a leaked internal document suggests that OpenAI may be planning to introduce ads to ChatG...