This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose
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This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose
Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants fro...
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503 bölüm
Ohhhh Claude! (502)
In this episode, Joe and Robert break down the latest moves in the ongoing battle between lawmakers and social media giants. California is leading the...
The Era of AI-Made Everything (501)
After celebrating 500 weeks of podcasting, Joe and Robert are back to regular programming. And this week… things get weird.
OpenAI and Meta both...
![500 Hours of Marketing, Rants, and Football [Special Episode]](https://static.libsyn.com/p/assets/4/3/a/8/43a84cec44e2e571d959afa2a1bf1c87/Episode_500_show_notes_-_Google_Chrome_2025-09-30_at_12.57.03_PM.jpeg)
500 Hours of Marketing, Rants, and Football [Special Episode]
It’s here...the 500th episode of This Old Marketing! In this very special show, Joe Pulizzi and Robert Rose take a walk down memory lane, sharing stor...
The Rise of Creators, the Fall of Studios (499)
In the final show before the big 500 extravaganza, Joe and Robert discuss why individual creators are slowly taking over Hollywood — and whether there...
TikTok You Don't Stop (498)
No, TikTok does not stop. Maybe the fourth time is the charm, as Robert and Joe run through the latest with the TikTok “staying or going” drama. Get a...
Is Reddit the Missing Piece in Your Content Marketing Strategy?
This week, Joe and Robert dig into the Reddit phenomenon. Leading in AI findability (AEO) and trusted by geeks everywhere, the platform is having its...
Is AI Burning Down Google's Empire? + NFL Predictions (496)
The marketing news of the week:
A federal judge has ordered a shakeup of Google’s search engine. Some call it a slap on the wrist, but it’s clea...
Cracker Barrel, Uranus and CEX: Marketing News this Week (495)
This week on the podcast, Joe and Robert break down the big takeaways from Content Entrepreneur Expo (CEX):
The future of human content vs. AI c...
The Golden Age of Content Marketing (494)
Are we entering a new golden age of content marketing? In this week’s This Old Marketing, Joe Pulizzi and Robert Rose dig into why the industry feels...
Have the Search Wars Started Over Again? (493)
Big news in the tech and marketing world this week.
AI search leader Perplexity stunned the industry with a $34 billion offer to buy Google Chro...
The Future of Influencer Marketing Is NOT What You Think (492)
The boys are back (and better than ever) with a brand-new episode on what influencer marketing will look like soon (including AI).
In this episo...
![How to Future-Proof Your Brain, Body, and Business [Special Episode] (491)](https://static.libsyn.com/p/assets/a/5/a/b/a5ab183524eca656d959afa2a1bf1c87/TOM_PodTemplate_2025-07-30_at_3.03.22_PM.pptx_-_PowerPoint__Libsyn_Five___Episode_Details__Mozilla_Firefox.jpeg)
How to Future-Proof Your Brain, Body, and Business [Special Episode] (491)
This is the last special solo episode for a while. Thankfully, Robert and Joe will be back next week to make nonsense about marketing and content news...
![The Mullet Content Strategy [Special Episode] (490)](https://static.libsyn.com/p/assets/5/0/9/6/5096b2be5481acb716c3140a3186d450/TOM_PodTemplate_2025-07-24_at_11.06.28_AM.pptx_-_PowerPoint.jpeg)
The Mullet Content Strategy [Special Episode] (490)
In this solo episode of This Old Marketing, Robert dives headfirst into the uncomfortable - and increasingly urgent - tension at the heart of modern c...
![The Marketing Profession Is In Danger. Here's One Solution [Special Episode] (489)](https://static.libsyn.com/p/assets/9/1/5/6/915692de5310ecf116c3140a3186d450/TOM_PodTemplate.pptx_-_PowerPoint__The_Marketing_Profession_Is_In_Danger._Heres_One_Solution_Special_Episode.._2025-07-10_at_2.25.57_PM.jpeg)
The Marketing Profession Is In Danger. Here's One Solution [Special Episode] (489)
Get ready for this special episode that you needed to hear years ago.
Let me say this plainly: Working for someone else is the riskiest thing yo...
![OpenAI Needs a Nap and So Do You [Special Episode] (488)](https://static.libsyn.com/p/assets/2/3/3/7/2337e727bd3ca0c016c3140a3186d450/TOM_PodTemplate.pptx_-_PowerPoint__488___Descript_2025-07-07_at_10.36_2025-07-07_at_10.37.07_AM.10_AM__Mozilla_Firefox.jpeg)
OpenAI Needs a Nap and So Do You [Special Episode] (488)
This week Robert flies solo (Joe’s busy revolutionizing dairy on the blockchain) to ask a question:
What if slower is the new smarter?
Af...
![Critical: Your Marketing Job Plan B [Special Episode] (487)](https://static.libsyn.com/p/assets/4/c/3/a/4c3abaec0456dd5016c3140a3186d450/TOM_PodTemplate_2025-07-03_at_11.45.03_AM.pptx_-_PowerPoint__Image_Editing_Request_-_Google_Chrome.jpeg)
Critical: Your Marketing Job Plan B [Special Episode] (487)
After a quick cover of the Cloudflare news where it will be possible to select and make money from AI companies crawling your site, Joe and Robert div...
AI Slop and What Mamdani's Win Means for Marketing (486)
AI hits the headlines again. Anthropic wins a lawsuit for its training data procedures, but the judge leaves room for additional lawsuits. In the grea...
Marketing Survival Tips Post AI & Social (485)
Huge research uncovers the obvious. Television and "traditional media" is going obsolete, as social media revenues and watch/listen time dominates. It...
![The Future of AI [Report] (484)](https://static.libsyn.com/p/assets/a/6/a/4/a6a48731c97acd8b16c3140a3186d450/TOM_PodTemplate.pptx_-_PowerPoint__Image_Editing_Request_-_Google_Chrome_2025-06-12_at_12.31.25_PM__Mozilla_F.._2025-06-12_at_12.32.54_PM.jpeg)
The Future of AI [Report] (484)
Joe and Robert break down Mary Meeker's "Future of AI" report and discuss the biggest opportunities and threats for marketers and creators in the futu...
AI and The Rise of the Individual Creator (483)
Did someone say McDonald's is bringing back snack wraps?
In other news, who knew that artificial intelligence would force brands and publishers...
AI Blackmail, Layoffs and Hot Yoga (482)
AI is again in the headlines this week with Anthropic announcing that its AI will do anything to survive...even bust you for cheating on your wife.
Uh Oh. Google and Apple In Big Trouble Now. (481)
Google's big marketing event was an explosion of AI - a new home screen, more agents, AI video and even smart bidding. Why? Google's main revenue stre...
AEO and Sperm Racing (480)
The boys have finally jumped the shark with this episode.
But first, Mark Zuckerberg declares war on the advertising industry. Meta's AI Do-It-Y...
The AI Panic Ride (479)
Buckle up! AI is driving now.
Zuckerberg at Meta AI doubles down on their cure for loneliness and more friends, but have taken out any sort of s...
![The Rise of the Content Entrepreneur - Research [Special Episode] (478)](https://static.libsyn.com/p/assets/8/1/c/6/81c6726cfe9318d0d959afa2a1bf1c87/TOM_PodTemplate_2025-04-26_at_9.18.22_AM.pptx_-_PowerPoint.jpeg)
The Rise of the Content Entrepreneur - Research [Special Episode] (478)
Special episode breaking down the state of content creators, content entrepreneurs and how marketers fit in. Including:
Here's a link to the com...
Do Trump's Policies Help Content Marketers? (477)
As Tariffs hang over the US Advertising industry, more companies start to look internal. That means internal communications, internal influencers, own...
Sam and Elon's Billionaire Pillow Fight (476)
The boys are back with news that OpenAI (led by Sam Altman) is considering a social media platform that may compete with Elon's Twitter/X. Let's face...
Thou Shalt Build on Rented Land (475)
Has AI finally killed search? Does Google even matter anymore? Must we now build our content on rented land?
The boys go through each of these q...
Into the Dumbery (474)
Possibly our dumbest episode yet.
Joe and Robert go deep into the dumbery to try to make sense of an incredibly weird (and dumb) week.
Tik...
![The 5 Keys to Content Marketing Success [Special Episode] (473)](https://static.libsyn.com/p/assets/7/7/b/6/77b6dd9d7726d05fd959afa2a1bf1c87/TOM_PodTemplate_2025-03-20_at_1.18.19_PM.pptx_-_PowerPoint.jpeg)
The 5 Keys to Content Marketing Success [Special Episode] (473)
A very special episode on what makes a successful content marketer or content creator. Robert and Joe talk about what works today to successfully buil...
Heading Toward Marketing Recession (472)
New data suggests that advertising growth is slowing. Overall marketing is soon to follow. Will the current political environment drive us into a mark...
Content Marketing M&A Starting to Heat Up (471)
The boys are back and the buys are heating up.
Food-delivery startup Wonder purchased Tastemade, now boasting content creation to meal preparati...
Media's Death Creates Huge Opportunity for Brands (470)
The boys are back with commentary on the death of media. It's a sad case on both political spectrum. And the opportunity in the future belongs to non-...
Vertical AI Content Creation Next Big B2B Boom (469)
The boys kick off the show with Dow Jones news and their AI content marketplace of 5,000 publishers. The real news? Vertical content opportunities usi...
Is Google Primed to Buy Reddit? (468)
Reddit announced quarterly results and the stock got hammered. Is Google's changing algorithm to blame? And, if it is, could Google be primed to acqui...
Super Bowl Ad Winners & Highest Ratings in History (467)
Our Super Bowl predictions were dead on, as Joe predicted an Eagles win and Robert predicted a Kendrick Lamar controversy.
But more importantly,...
OpenAI's Deep Research and Super Bowl Marketing (466)
It's Super Bowl week and the boys make their predictions.
Speaking of the Super Bowl, the boys talk about the ads, the value, and what a Super B...
Cling, Cling, Cling...DeepSeek Strikes Back (465)
Man you cappin'. This week, DeepSeek shocks the AI industry (and the world) with its cheaper more efficient model. What comes next for the industry?
Will Meta Buy TikTok? (464)
The boys return with a cornucopia of news.
TikTok returns (or did it?). We discuss what is really going on with the Chinese-owned app, whether...
How to Be Content Marketing Meh in 2025 (463)
The boys go through six different ways that content marketing professionals can be "content marketing meh" in 2025. They include:
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