Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.
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The biggest misconception about AI search
85% of brand mentions now come from third-party sources, not your website. Kevin Indig, growth advisor to over 40 companies including G2, Ramp, and Ai...
Prioritizing AI over traditional search?
85% of brand mentions now come from third-party sources, not your website. Kevin Indig, growth advisor to over 40 companies including G2, Ramp, and Ai...
One metric that every organic marketer should add to their dashboard
85% of brand mentions now come from third-party sources, not your website. Kevin Indig, Growth Advisor to over 40 companies including G2, Ramp, and Ai...
Measurement & Attribution in Zero-Click
85% of brand mentions now come from third-party sources, not your website. Kevin Indig, growth advisor to over 40 companies including G2, Ramp, and Ai...
Will visibility continue to be the north star of measuring AI performance?
53% of users don't return to Google AI mode after initial attempts, revealing a gap between AI search hype and actual behavior. Garrett Sussman, Direc...
Will AI search continue to expand?
iPullRank's clickstream research reveals 53% of users abandon Google AI mode after first use. Garrett Sussman, Director of Marketing at iPullRank, sha...
The policy that we really want to see
53% of users don't return to Google AI mode after initial attempts, revealing the gap between AI search hype and actual user behavior. Garrett Sussman...
One practice that you should absolutely be using
53% of users don't return to Google AI mode after initial attempts. Garrett Sussman, Director of Marketing at iPullRank, brings enterprise-level insig...
The impact of AI Search on search behavior
53% of users don't return to Google AI mode after initial attempts, revealing the gap between AI search hype and actual user behavior. Garrett Sussman...
Why should somebody try Noble?
Marketing leaders struggle to prove AI attribution ROI while competitors gain early advantages. Rahul Jain, CEO and co-founder at Noble, explains how...
One metric that will define GEO success in the next two years
73% of marketing leaders lack clear AI attribution frameworks for GEO performance measurement. Rahul Jain from Noble demonstrates how enterprise teams...
The biggest misconception SEOs still have about brand mentions and AI search
73% of marketers still lack clear attribution for AI-driven brand mentions. Rahul Jain from Noble demonstrates how enterprise marketing leaders are ac...
AI search traffic barely shows up in analytics today, so why invest?
Most marketing leaders delay AI search optimization due to limited attribution visibility in current analytics. Rahul Jain from Noble demonstrates how...
Pitch to a marketing leader who says they’ll wait until AI attribution is clearer
Marketing leaders who delay AI attribution strategies risk falling behind competitors by 12+ months. Rahul Jain from Noble demonstrates how enterprise...
How to automate brand mentions for AI Search
AI search attribution remains unclear for 87% of marketing teams despite rapid adoption. Rahul Jain from Noble demonstrates how brands can't afford to...
What’s the scrappiest tool you’ve built?
73% of enterprise SEO teams lack custom data analysis capabilities. Celeste Gonzalez, SEO Testing Director at RicketyRoo and founder of the LA SEO Mee...
The behavior metric you should trust more than rankings
Session recordings reveal user behavior patterns that rankings can't capture. Celeste Gonzalez from RicketyRoo demonstrates how enterprise SEOs can le...
One data source most SEOs are still underusing
Most SEOs ignore session recordings despite having access. Celeste Gonzalez from RicketyRoo demonstrates how behavioral data reveals conversion gaps t...
Connecting Search and Social
Session recordings reveal user behavior that rankings can't capture. Celeste Gonzalez from RicketyRoo demonstrates how enterprise SEOs can leverage ex...
One metric every ecommerce team should stop using
E-commerce teams waste resources tracking 300 million product variants when only top performers drive revenue. Katie Moro, Director of Managed Service...
The surprising thing about how AI is changing product discovery
AI agents are reshaping product discovery for 2.2 trillion monthly products. Katie Moro, Director of Managed Services at Productsup, brings 15 years o...
Best way to segment a catalog for AI platforms
AI platforms require strategic catalog segmentation to maximize performance outcomes. Katie Moro, Director of Managed Services at Productsup, shares h...
The biggest mistake brands make when they try to be “AI commerce ready”
E-commerce brands waste millions exposing entire product catalogs to AI platforms. Katie Moro, Director of Managed Services at Productsup, manages 2.2...
Using SEO principles to optimize product feed visibility
E-commerce brands waste billions on unfocused product feeds sent to AI platforms. Katie Moro, Director of Managed Services at Productsup, manages 2.2...
A technical issue that quietly destroys enterprise performance
Enterprise sites lose millions in revenue when LLM crawlers access proprietary data indiscriminately. Kaspar Szymanski, Senior Director at SearchBroth...
Blocking LLMs from proprietary data?
Enterprise websites face critical decisions about LLM data access and proprietary content protection. Kaspar Szymanski, senior director at SearchBroth...
The worst SEO myth in the industry
Enterprise teams waste resources blocking AI crawlers from already-public content. Kaspar Szymanski, Senior Director at SearchBrothers and former Goog...
The most important data source for enterprise SEO teams in 2026
Enterprise teams face critical decisions about protecting proprietary data from LLM crawling. Kaspar Szymanski, Senior Director at SearchBrothers and...
Why FOMO is bad for SEO
Enterprise teams struggle with AI data protection decisions daily. Kaspar Szymanski, Senior Director at SearchBrothers and former Google Search Team m...
How AI is changing SEO org structure
Enterprise SEO teams face unprecedented organizational restructuring as AI transforms search workflows. Kristin Tynski, SVP of Creative and Co-founder...
Should review platforms be worried about their long-term relevance?
Enterprise SEO teams struggle to adapt content strategies for AI-driven search transformation. Kristin Tynski, SVP of Creative and co-founder at Fract...
The biggest misconception marketers have about how AI models surface content
Most marketers fundamentally misunderstand AI model capabilities and limitations. Kristin Tynski, SVP of Creative and co-founder at Fractl, reveals wh...
AI, SEO, and the Future of Search
Enterprise teams struggle to adapt SEO strategies for AI-driven search transformation. Kristin Tynski, SVP of Creative and co-founder at Fractl, share...
B2B teams will be embarrassed they ignored in this shift
Nearly nine in ten B2B buyers have adopted generative AI across their buying process. Jeff Reine, co-founder at Everything Machines with two decades i...
The clearest sign your content is invisible to LLM bots
Nearly nine in ten B2B buyers have adopted generative AI across the buying process. Jeff Reine, co-founder at Everything Machines, brings two decades...
One thing every enterprise website needs to change tomorrow
Enterprise websites fail to communicate effectively with LLM crawlers and search bots. Jeff Reine, co-founder at Everything Machines with two decades...
The biggest mistake brands make when they treat LLM optimization like SEO
Most brands fail when treating LLM optimization like traditional SEO. Jeff Reine, co-founder at Everything Machines with two decades in enterprise mar...
How LLMs Are Rewriting the B2B Discovery Journey
Nearly nine in ten B2B buyers have adopted generative AI across their buying process. Jeff Reine, co-founder at Everything Machines, brings two decade...
How to stay motivated to keep building
B2B marketers struggle with dark funnel attribution challenges. Chris Golec, CEO and founder of Channel99 and former Demandbase founder, explains how...
The clearest sign a company is not ready for AI-driven discovery
Most companies lack systematic approaches to measure AI-driven search visibility beyond traditional traffic metrics. Malte Landwehr, CMO and Chief Pro...